Wednesday, October 12, 2011

open source cloud and note about company naming

An interesting article by John Greathouse about Marten Mickos, CEO of Eucalyptus Systems discusses the open source approach to cloud computing. Mickos used to be CEO of MySQL and he has a pragmatic approach to open source cloud and being in the business of providing a software platform for private cloud explains how the employment of a hybrid clouds can cater for unpredictable and variable workloads. In the video interview Mickos explains Eucalyptus Systems value proposition. They enable companies to run within their own firewall a cloud that is exactly like the public cloud, so it can be used for 'in-house' and hybrid situations.

The article goes in depth over two pages including a video interview and when I reached the end, I realised that there was some guidance from Mickos about company naming which neatly adds a contemporary twist to my previous blog about product naming. He offers some grounded advice for emerging entrepreneurs interested in starting a venture within the cloud ecosystem. Like most rapidly growing tech sectors, cloud computing has experienced its share of hype and hyperbole. Marten cautions entrepreneurs to avoid being lost in the current cloud mania, “If you are going to build a really successful company in the cloud (space), you should not give it a name with cloud in the name or some Latin name of clouds. Over time…there are too many companies that have similar names and it gets confusing. To name your company after the industry you are in…can turn into a banality and it doesn’t give the right impression. Find some other name than cloud something." The full article can be read on this page.

No comments:

Post a Comment