Wednesday, February 12, 2020

Can you put a price on your full attention?

Once upon a time we paid for publications and now we expect content free. Advertising is becoming increasingly complex and the boundaries around trackers, cookies and popups and who controls them is blurring. We users are becoming the commodity and the carriers are the net gainers while up to 70 trackers from some popular media sites use our bandwidth and drain battery life. Brendan Eich's solution is to introduce blockchain based digital advertising. The Brave browser uses a 'basic attention token' to monitor anonymously and privately your attention to great content or ads. Advertisers can reward publishers when ads are viewed. Users also get a share for their attention, if they choose to receive that from ads and that share they can then donate to publishers that they support. You could also see publishers use tokens to reward users who promote their content.

beginners guide
BAT
The Commodification of Data, Time and Attention

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